Two women.
Three countries.
One edit.
Elle'Apostrophe was born from a shared conviction: that truly beautiful fashion deserves to be worn again. Founded by Anne Nicholls and Caitlin Verdier, the business brings together over a decade of luxury retail experience, an international eye for sourcing, and an unwavering commitment to quality — all offered with the personal touch that only a small, passionate business can provide.
Anne
Nicholls
Anne ran a much-loved luxury boutique in Petworth, West Sussex for eleven years — a destination for discerning shoppers who knew that the very best pieces were worth seeking out. Her deep knowledge of high-end fashion, her relationships with clients, and her instinct for what makes a piece truly special are the foundations on which Elle'Apostrophe is built.
Growing up between England and France, Anne brings a distinctly Franco-British sensibility to every edit — an appreciation for the understated elegance of French dressing, grounded in the practicality of a real wardrobe.
NEW YORK - WEST SUSSEX
Caitlin
Verdier
Caitlin brings a transatlantic perspective shaped by years living between New York and England. Her eye is trained on the kind of effortless, considered dressing that travels — pieces that work as hard in London as they do in Paris or Manhattan.
It is Caitlin's sourcing network that gives Elle'Apostrophe its international reach — drawing from the finest preloved pieces across the UK, the US, and France, and editing them down to only what truly deserves a second chapter.
